Vision, Mission and Strategic Goals


Our Vision

MAXIMA's vision is to be the leading microfinance institution offering micro-financial services with the highest quality of customer service.

Our Mission

Our mission is to offer micro-financial services with an emphasis on lending to rural poor and low-income individuals & groups and small &medium enterprises to improve their living standards and realizing their business goals. Our focus is to provide high quality of service to our customers with a dedicated and committed team and at the same time create value to satisfy all our stakeholders socially and economically.

Strategic Goals

1. Expand in Breadth and Depth to Reach Maximum Number of Clients
2. Provide High Quality of Products and Services
3. Promote the Best Brand
4. Invest in Human Capital
5. Provide Good Working Environment
6. Maximize Shareholders' Values
7. Gather more Sources of Funds
8. Comply fully with all the Regulations
9. Promote Client Protection Principle
10. Follow all the Client Protection Principles in daily operations

Company Core Values

1. Care and Respect
2. Integrity and Trust
3. Transparent and Responsible
4. Effective Corporate Governance
5. Initiative and Creativity